WEBINAR - AI is not the problem. It's How Companies Use It
With this webinar you will leave with clear criteria for using Artificial Intelligence strategically, in order to avoid generic communication that eliminates differentiation and to support better decision-making.
📅 February 19 | 16h-17:30h
The problem isn't AI. It's how companies are using it.
In recent months, many companies have started using Artificial Intelligence due to market pressure, fear of being left behind or simple curiosity.
The result?
- The same tools
- The same prompts
- The same communication
- Different brands looking the same
When AI is used only to automate tasks, business becomes faster, but not necessarily better.
When everyone does the same thing, differentiation disappears.
We're entering a new phase: less automation, more decision.
We’re moving on from an era when technology only served to speed up processes.
We are now entering a phase where the real value lies in using AI to support decision-making, strategy and customer relations.
It’s not about replacing people.
It’s about thinking better with the help of technology.
That’s what this webinar is about.
This Webinar is for you if...
- Run a micro or small business
- Using (or thinking of using) AI in marketing, sales or service
- Do you feel that your communication is becoming "just like the others"?
- You want to sell more without just using price
- Look for clarity, not exaggerated promises
- It's not a technical webinar
- It's not about prompts
- It's not about "magic formulas"
What you will take away from this Webinar
For 90 minutes, we’ll cover it in a simple and practical way:
- The difference between using AI to execute and using AI to decide
- The 3 levels of maturity in AI adoption (Deploy -> Reshape -> Invent)
- What most SMEs should really focus on
- How to avoid the trap of generic communication
- What are the real risks of AI (wrong content, false promises, privacy)?
- How to create clear boundaries and build trust with customers.
At the end, there’s also a practical checklist to assess whether your company is ready to use AI strategically.
Webinar content
- The current reality of SMEs and the “equality trap”
- AI 1.0 vs AI 2.0: automating vs thinking
- AI maturity: what makes sense for small businesses
- Customer relations: context, emotion and decision.
- Risks, ethics and transparency.
- The DIS method for using AI with criteria and results
In partnership with
Webinar information
- Format: Online
- Date: February 19, 2026
- Duration: 1h30m
- Includes:
- Live session
- Final Q&A
- Complementary post-webinar PDF
- AI readiness checklist