The SHIFT2DigitalGreen project was born with the aim of supporting small and medium-sized Portuguese companies on the road to a dual transition: digital and sustainable.
DIS – Digital Innovation Systems took on the creation of the brand, the visual identity and the web platform, guaranteeing a solid digital presence,
functional and aligned with the strategic objectives of the initiative.
Context and Challenge
SHIFT2DigitalGreen sought to clearly and effectively communicate the importance of digital transformation associated with sustainability. To do this,
it was essential to build a distinctive brand, with a coherent and appealing visual identity, as well as a
digital platform that would act as a central point of information and interaction with the different audiences.
The challenge was to create not just an institutional website, but a dynamic platform capable of providing relevant resources,
promoting events and becoming a reference point for companies looking to innovate and align themselves with the demands of the digital and green transition.
DIS solution
Brand and Visual Identity
The DIS team developed the SHIFT2DigitalGreen brand identity, creating a logo and visual language that reflect the interconnection
between technology and sustainability. The color palette, typography and graphic elements were defined to convey innovation,
trust and environmental commitment.
WordPress Web Platform
WordPress was chosen as the technological basis, ensuring flexibility, scalability and ease of content management
by the project team. The information architecture was designed to provide intuitive navigation, highlighting the main areas of
and facilitating access to relevant content.
Specific functionalities have been implemented:
- Resource Library: repository of documents, guides, reports and tools, with categorization and filters that
allow the user to quickly find the information they need. - Events Calendar: dynamic system for publicizing workshops, conferences and training sessions, with detailed consultation
and simplified management.
In addition, the site has been optimized for different devices and browsers, guaranteeing a consistent experience on both desktop
and mobile.
Support and Training
To ensure the autonomy of the SHIFT2DigitalGreen team, DIS provided post-launch support and a user guide, enabling efficient
management of the platform’s content.
Results and Impact
- Consolidation of the brand with a strong and coherent digital presence.
- Organized availability of a library of open-access resources.
- Effective communication and promotion of events, reinforcing proximity to companies and organizations.
- Autonomy in content management, reducing operating costs and increasing communication agility.
The feedback received was very positive, highlighting the ease of navigation, the clarity of the visual identity and the usefulness of the tools developed.
Conclusion
The collaboration between DIS in the SHIFT2DigitalGreen project has resulted in an integrated digital solution that reinforces the project’s mission:
to support companies’ transition to more digital and sustainable business models.
By combining design, technology and strategy, DIS has demonstrated its ability to create
customized, value-added digital solutions, putting innovation at the service of sustainability.
Project website: SHIFT2DigitalGreen
