On May 14, we held the WooCommerce E-commerce Workshop in Lagos, bringing together entrepreneurs from the Algarve for an intensive two-hour event: “Introduction to E-commerce – How to start selling on the Internet with WooCommerce”.
The goal was ambitious: to end the session with a functional store on the air. Goal achieved – each participant left with all the knowledge they needed to launch their online store simply, quickly and securely.
WHAT WE DID IN 120 MINUTES
– Technical setup – installation of WordPress in 1 click and activation of free SSL; result: secure https site
– WooCommerce – 6-step wizard (Portugal, euro, kilos); result: store created and ready to receive orders
– Payments and shipping – full checkout tested live with MB Way and credit card
– Product – upload WebP 1200 × 1200 px images and create variations; result: optimized and responsive product page
– Design and GDPR – Astra theme configured, legal pages published; result: mobile-first experience ready and compliant with the law
– Lightning launch – test orders, confirmation emails and automatic PDF invoice generation
In addition to the demonstrations, each participant received a complementary manual with pre-launch checklists, good initial marketing practices and a list of essential plugins for WooCommerce.
5 TAKEAWAYS THAT ENTREPRENEURS TOOK HOME
1. Low entry costs – all you need is a .pt domain and hosting configured for e-commerce.
2. Time is money – you can have a basic store up and running in less than 2 hours.
3. Local payments matter – MB Way increases mobile conversion.
4. Image sells – square photos, neutral backgrounds and uniform size inspire confidence and improve SEO.
5. SEO starts today – each product should have a clear title, meta description with call to action and short URL.
About FÁBRICA DO EMPREENDEDOR DE LAGOS
Fábrica do Empreendedor (FE) de Lagos is a project by SEA – Social Entrepreneurs Agency, in partnership with Lagos City Council, created to offer totally free support to those who want to set up their business or (re)enter the job market.
Since opening in 2020 in Lagos Marina, FE has hosted recruitment sessions, local business markets and training programs such as our WooCommerce E-commerce Workshop in Lagos. In 2024 alone, more than 250 ideas were supported and 18 themed events were held, from the “Entrepreneurs’ Picnic” to “Female Entrepreneurship”.
SERVICES AVAILABLE
– Individual mentoring for business plans
– Incubation of micro-initiatives and coworking space
– Recruitment sessions with local companies
– Short training in digital marketing, finance and soft-skills
– National network of “Factories” for networking and sharing resources
Visit the official website at https://www.seagency.org/portfolio/fe-lagos/
We’re here to help you turn your passion into a profitable business – online and hassle-free. See you soon for new initiatives at the Lagos Entrepreneur Factory!
